THE CUSTOMER CENTRICITY PLAYBOOK: IMPLEMENT A WINNING STRATEGY DRIVEN BY CUSTOMER LIFETIME VALUE (EP 366)

Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across industries and other seemingly different domains. Dr. Fader joins Justin to discuss Customer Lifetime Value in Retail and CPG.

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